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Reality Check - 10 Questions You Need to Ask Yourself

  1. Is it clear to stakeholders - employees, shareholders, customers, suppliers - what our company stands for (our values beyond making money)? 

  2. Do we survey employees to assess things like culture, values and engagement? 

  3. Do we monitor trends in sustainability, philanthropy and engagement best practices? 

  4. Do we know what current practices pose risk to our organization? (e.g., raw material sourcing, energy or waste issues, employee practices, etc.)

  5. Is it easy to measure reduce-reuse-recycle efforts throughout our organization(e.g., energy, water, packaging use, recycling levels, etc.)?  Do we have a centralized area where sustainability efforts are tracked?  i.e., do we track everything we ARE doing and use tthe information as a baseline strategy tool? 

  6. If a customer, employee or candidate requests information regarding our sustainability, philanthropy or overall social responsibility programs, are we able to provide it? If so, is this a document we're proud of? 

  7. Does our website and intranet communicate about sustainability, philanthropy and overall social responsibility programs? 

  8. Do we have a corporate giving program?  Are our employees educated about it? 

  9. Is volunteering something we talk about?  Do we encourage community involvement?

  10. Are department heads educated on sustainability and accountable to leading efforts within their functions? Are these areas part of functional  Key Performance Indicators (KPI's) and reward systems?

If you answered yes to most of these - great job!  You are well on your way.  If you answered no to more questions than you're comfortable with, it's time to dig deeper and learn more about how you can benefit from implementing formal programs. 

"An ounce of prevention is worth a pound of cure."  

-Ben Franklin


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